A Family Legacy
Restaurants and hospitality run through the veins of the Keeler family, who own and operate three Valley restaurants. “My father, Paul Keeler, owned and ran restaurants in the Boston area, where my brother and I started working at a young age, washing dishes and bussing tables,” said Matt Keeler.
In 2003, the Keelers opened a steakhouse in Omaha, Neb. In 2012, the family opened Market Street Kitchen at DC Ranch in North Scottsdale, which became Liberty Station American Tavern & Smokehouse in 2018. Another Scottsdale location of Liberty Station opened at Terravita in 2017, followed by a third location in Madison, Wisc., in 2020. In 2019, Keeler’s Neighborhood Steakhouse opened in Carefree.
“In addition to the quality food and beverage, our customers love the hospitality at our restaurants,” Keeler said. “It is our team’s goal to make a regular out of a guest after their very first visit. This starts from our greetersat the door and extends to the service staff, the leadership team and our kitchen staff.”
Matt’s mother, Judy, and brother, Ryan, are also involved in the business. “You really pour your blood, sweat and tears into a family business because it is truly all yours,” Keeler said. “Even though there can be differences among the family, every member knows that intentions are good, and the passion is always directed toward the common goal of the success of the business.”
Paul Keeler passed away in 2021, but his legacy lives on through the family’s restaurants. “We try to honor him every day,” Keeler said. “Not only was he my father, but he was also my mentor in all things hospitality. As we continue to look for ways to expand our restaurants and concepts, he is and will always be at the center of it all. In fact, we arecurrently working on a project that is an homage to him.”