Veri Peri: Color authority Pantone announces the 2022 Color of the Year

Last December, Pantone,® the global color authority of professional color language standards and digital solutions for the design community, introduced a new blue shade, PANTONE 17-3938 Very Peri. This dynamic periwinkle blue hue with a vivifying violet-red undertone was the Pantone Color of the Year selection for 2022. 

The world is living in transformative times. Pantone Very Peri is a symbol of the global mood of the moment and the transition humanity is going through. As individuals emerge from an intense period of isolation, notions and standards are changing, and the physical and digital lives have merged in new ways. Pantone Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.

Expect to see periwinkle appear in apparel and fashion accessories, beauty and hair trends, home décor and interior design, and even packaging and multimedia design. It’s officially time to work this warm and happy blue shade into your 2022 repertoire.