‘˜Beauty Balm’ Makes Quite an Entrance in Makeup Aisle

When Sue De Chiara first heard of BB cream, the hybrid skin care-makeup product, she thought it was a concealer or a type of foundation.

A 44-year-old mother of three from Pound Ridge, N.Y., she did some research online and learned BB cream promises a lot more, including moisturizing, sun-protecting, priming, color-correcting, pore-minimizing. “Can this really be everything it’s claiming to be?” she wondered.

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