The World of ‘“ and Through ‘“ Social Media

At 28 years old, Soraya Darabi is an old hat at staying on the cutting edge of social media. Her first job out of college was in the communications department for Condé Nast Digital for products like epicurious.com. At 23, she became the manager of digital partnerships and social media at the New York Times and went on to help found Foodspotting (foodspotting.com), a Web site and digital application that aggregates real-time dining advice.

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