Museums Reach Out

Valley museums realize they have to do more to attract Hispanic visitors and are launching efforts to reach out to an untapped market.

The Musical Instrument Museum this month received a $50,000 grant from the Virginia G. Piper Charitable Trust to fund marketing initiatives targeting the Hispanic community. The northeast Phoenix museum will match the grant.

“We feel like one of the ways we can support arts organizations is helping them expand their audience. That brings financial stability, which brings more outreach to the community,” said Judy Mohraz, president and CEO of the Piper Charitable Trust.

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