Homegrown: TreCeuticals
Our “Homegrown” series spotlights the stories behind products created in Arizona.
It began in 2019, when a conversation between friends evolved into an idea captured on a cocktail napkin. Since then, it has grown into a company changing the game for skincare. TreCeuticals garners attention in the noisy skincare industry with its medical-grade skincare line that combines elements of nature with science, resulting in rave reviews and an expanding fanbase.
Searching for a better approach for skincare, founders Sharon Skaar and Erin Dodd jumped out of retirement to disrupt the overwhelming skincare industry with simple, uncompromising, gender-neutral products for all skin types.
The juxtaposition of simplicity and skincare piqued our interest at Frontdoors as the crowded industry space seems anything but. Bombarded by products for anti-aging, minimizing, maximizing, tightening, plumping, hydrating, firming — on and on, the notion of uncomplicated luxury skin products caught our discerning eyes.
I asked the founders what differentiates TreCeuticals from others. “Our combination of retinol, hydroxy acids and antioxidants with CBD is what makes our line a game-changer,” said Sharon Skaar, TreCeuticals co-founder. “CBD is included in nearly all TreCeuticals products. The calming and soothing effects of CBD allows us to formulate our active ingredients at medical grade levels without the harsh side effects.”
The simplicity of the company’s three core products includes cleanser, facial pads and a moisturizer. “Give us 30 days and we’ll give you your glow back,” said TreCeuticals co-founder Erin Dodd. “Men and women alike tell us their skin is clearer, texture has improved, fine lines have diminished — they feel and look better overall. There’s no need to complicate things. Simple, yet effective skincare is the goal.”
Research and advancement of formulas are on-going for the full array of products in the TreCeuticals lineup. Most recently, the company debuted a haircare line developed to heal stressed hair. Growth factors in the “More Hair Please!” collection include a daily serum that promotes improved hair density, elasticity and strength, while the shampoo and conditioner combo boost body and thickness. The products are suitable for men and women, and Skaar and Dodd are encouraged by preliminary client feedback.
Sold primarily online since 2019, the founders launched TreCeuticals in the Valley — where they currently live and work. The co-owners favor a direct link to consumers through their website as well as the development of the company’s Brand Advocate Program, providing work opportunities for brand ambassadors. Charitable outreach is integral to the TreCeutical mission, as a portion of the company’s monthly sales benefits nonprofits, including Fresh Start, Susan G. Komen and various disaster relief funds.
Products vary in price from $18 to $118, are vegan and cruelty-free, made in the USA, gender-neutral, and made for all skin types and tones. Homegrown, women-centric and giving back to the community, TreCeuticals is a TRE-fecta to follow.
For more behind this Frontdoor, visit treceuticals.com.
