Arizona Assistance in Healthcare Raises $130K at Project Pink Fashion Show
The Event: Project Pink – Fashion Show and Luncheon benefitting Arizona Assistance in Healthcare
The Cause: Arizona Assistance in Healthcare // goodyear.aih.org
Mission: Assistance in Healthcare, Inc. is a not-for-profit volunteer organization which assists cancer patients currently being treated in the Valley of the Sun with non-medical expenses when the cost of prolonged medical care creates financial hardship.
Chair: Ashley Ford, Community Relations and events manager for Kendra Scott Scottsdale
Honorees: The inaugural Michelle Hastings Empowerment Award went to Cindy Miller, Managing Editor of The RedBook
Sponsors: Cancer Treatment Centers of America, Global Model and Talent, Miss Arizona USA Miss Arizona Teen USA, Dillards
Date held: October 19, 2018
Venue: The Wigwam
Fashion Show label: Dillards
Speakers: Tracy Hernandez, President of Arizona Assistance in Healthcare, welcomed guests to the luncheon, which was emceed by Carey Pena, Emmy Award Winning Journalist and Founder & CEO of Inspired Media 360
Dollars Raised: $130k
Notable Moment: Cancer survivors walked the runway.
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- Upper left: Glenn Scarpelli. Lower left: Marla Johnson, Rhonda Ross, Kayli Lang (Joanna Rose), Paulina Fife and Lauren Daniels. Right: Event co-chair Lisa Pettorossi, HEAL founder Lauren Daniels and co-chair Karen Phelps
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- Betsey Van Benschoten and Joan Pike; Lisa Kerley and Betty Maksudian
