Scottsdale Arts Looks to the Future
After three decades of service to the City of Scottsdale and the entire Valley, the Scottsdale Cultural Council is changing its name to Scottsdale Arts.
The purpose of the name change is to more clearly define its mission as a community-focused, multi-disciplinary, nonprofit arts organization and to engage more effectively with the public and the next generation of audiences.
“The arts are an essential part of the Scottsdale experience, and Scottsdale Arts represents an exciting move forward for our whole organization,” remarks Andrew Chippindall, Scottsdale Arts Board of Trustees chairman.
“For nearly 30 years, we have been known for the extraordinary range and quality of our arts offerings and facilities. Our new name and logo communicates that we are one united organization strongly rooted in our community, with a renewed spirit of cooperation, innovation and purpose.”
The name change was unanimously approved by the board of trustees earlier this year. The rebranding is part of the organization’s strategic plan, which calls for greater internal collaboration of its three well-known divisions, Scottsdale Center for the Performing Arts, Scottsdale Museum of Contemporary Art (SMoCA) and Scottsdale Public Art. The three divisions will continue using their respective names.
Scottsdale Arts’ websites and social media have been updated with a new logo, including scottsdalearts.org, which offers access to the three divisions.
In conjunction with the rollout of its updated brand, Scottsdale Arts has released its 2016-17 Season Guide, showcasing a variety of performances, films, exhibitions, installations, special events and education programs produced and presented by the organization.
For more information or to request a 2016-17 Season Guide, CLICK HERE.
