Estée Lauder Leads #TimeToEndBreastCancer Initiative

Posted By on September 30, 2020

Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. That’s why, since 1992, The Estée Lauder Companies has rallied people around the globe behind its largest corporate social impact program, inspired by a shared vision of ending breast cancer.

Over the years, The Breast Cancer Campaign has raised more than $89 million to support global research, education and medical services, moving us closer to a cure and bringing an international level of awareness to the disease.

To commemorate National Breast Cancer Awareness Month in October, The Estée Lauder Companies’ Breast Cancer Campaign has recommitted itself to saving lives around the world by supporting research and spreading awareness. In addition, The Campaign is launching a new social media call to action asking consumers to show their Pink Ribbon and share what it means to them.  For every public, in-feed Instagram or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates, @esteelaudercompanies will donate $25 to @bcrfcure up to $100,000.

Twenty special-edition Pink Ribbon products from the Estée Lauder Companies’ beauty brands raise funds for the Breast Cancer Research Foundation. Here are a few of our top picks:

Glamglow BUBBLESHEET Oxygenating Deep Cleanse Mask

This bamboo charcoal-infused sheet mask activates a tingling 3D bubble experience that invigorates, detoxifies and removes makeup. $9 via

Hand Relief Moisturizing Crème with Cherry Almond Aroma

AVEDA is bringing back its limited-edition hand crème in a delightful pink package to deliver intense moisture to dry hands. $27.50 via

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

With its exclusive, multi-dimensional technology, this formula harnesses the restorative power of night to deliver accelerated visible renewal. $105 via

Estée Lauder Pink Perfection Lip Kit

The perfect collection to make your lips pop. Wear Lip Balm on bare lips for a hint of personalized tint or under your lipstick as a moisturizing layer. Transform your lips, your look, your attitude with our Pure Color Envy Lipstick—high-intensity color in one stroke. $35 via

Click here to see the complete list of products participating in The Estée Lauder 2020 Breast Cancer Campaign.

Karen Werner

About Karen Werner

Karen Werner is the editor of Frontdoors Media. She is a writer, editor and media consultant. She has interned at The New Yorker, worked at Parents Magazine, edited five books and founded several local magazines. Her work has appeared in Sunset, Mental Floss and the Saturday Evening Post.