SMoCA Mix: Fashionably Avant-Garde

Scottsdale Museum of Contemporary Art (SMoCA) will present its fourth annual benefit, SMoCA Mix: Fashionably Avant-Garde, on May 7, 2016. The event will showcase contemporary avant-garde fashions from local and international designers.

SMoCA will reinvent itself for the evening with all four galleries, SMoCA Lounge and the museum entrance animated by live entertainment and a runway stretching throughout the entire museum. The event will feature garments seen in popular culture alongside original creations designed exclusively for the evening.

Los Angeles-based fashion house For the Stars will present four featured designers. Rocky Gathercole is known for his provocative designs and will showcase a custom dress Katy Perry wore for her Super Bowl XLIX halftime show performance in Arizona. In addition, the display will present 20 garments designed exclusively for SMoCA Mix, inspired by the architecture of the museum itself. Couture and evening wear designers Albert Andrada and Elie Madi will also be featured. Andrada recently designed the gown of Miss Philippines Pia Wurtzbach, when she was crowned the 64th Miss Universe. Madi’s detailed dresses are a favorite of celebrities including Carrie Underwood and actress Bai Ling.

Rocky Gathercole, photo by Chris Loomis _ 5 b

Dress designed by Rocky Gathercole PHOTO BY CHRIS LOOMIS

MNM Couture will present Fouad Sarkis with designs that inspire with intricate details, luxurious materials and rich colors who will be displaying a gown recently worn by Scottsdale-based Brazilian model Micheline Etkin to the 2016 Golden Globe Awards.

Designer Fouad Sarkis b

Designer Fouad Sarkis

Valley’s couturier Galina Mihaleva will present her Galina Couture collection of custom gowns and performance art costumes that meld contemporary technology and high fashion.

Galina Couture, photo by Chris Loomis b


SMoCA Mix 2016 co-chairs Tracy Serena and advisory board member Christian Serena bring a fresh perspective to the year’s event. “We’re thrilled to be the chairs of SMoCA Mix 2016 and to show a broad audience why the museum is so unique and dynamic,” says Christian Serena. “The Fashionably Avant-Garde evening will truly be a one-of-a-kind event that the Valley has never experienced before.”

SMoCA Mix: Fashionably Avant-Garde
May 7, 2016
More info/Tickets: Scottsdale Museum of Contemporary Art (SMoCA)


About Perrine Adams

Perrine Adams is the Managing Editor of The Red Book and Lifestyle Editor for Frontdoors Magazine.
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