New Color of Luxury: Yellow

Yellow isn’t always an easy color to wear. But when it comes to diamonds, sunny hues are seducing increasing numbers of jewelry wearers.

 

In most of the high-end jewelers around Paris’s Place Vendôme, including Cartier, Van Cleef & Arpels and Bulgari, canary yellow diamonds sparkle in the display cases.

 

One-hundred carat yellow diamond displayed at British jeweler Graff’s collection in Tokyo in 2006

 

“Yellow diamonds have become incredibly popular,” says Katharina Flohr, creative director for Russian jeweler Fabergé. De Beers Diamond Jewellers, which has stores around the world, has seen strong growth in yellow and other diamond colors over the past few years, said a spokeswoman for the company.

 

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